A one-day intensive for wine industry professionals navigating today’s business challenges
The Center for Wine Education at Linfield University is proud to announce its inaugural Wine Business Executive Workshop, a one-day intensive designed for wine industry professionals looking to sharpen their business acumen as they navigate an increasingly complex marketplace. The event is hosted on the Linfield University McMinnville Campus from 8:30 a.m. to 5 p.m. Saturday, May 10.
The wine industry is facing one of its most challenging periods, with economic pressures from inflation, climate change, shifting consumer demographics, labor shortages and increased scrutiny of alcohol consumption. To help wineries and wine businesses adapt and thrive, Linfield has assembled a lineup of industry leaders to provide actionable insights and strategic solutions.
A day of learning, discussion and networking
Attendees will gain relevant expertise in wine marketing, sales, financial management and business operations from regional wine professionals. The day’s agenda provides ample opportunity for open and intimate discussion on issues not adequately addressed in large conferences. Tailored specifically for the small business owner, this workshop provides a high-impact educational experience in a single day.
The program includes a light breakfast, lunch and wine reception, along with expert-led sessions and breakouts covering key aspects of wine business.
Topics and speakers include:
- Wine Sales and Marketing presented by Rebecca Oliver and Amanda Wittstrom Higgins, owner of Full Cup Solutions.
- Wine Finance and General Operations presented by Joe Orlando, Bill Sweat and Jason Nishikawa, manager partner of Irvine & Company.
Don’t miss this opportunity to gain strategic insights, participate in meaningful discussions, and walk away with valuable tools to strengthen your business.
For more details and to register, visit linfield.edu/wine or contact wine@linfield.edu.
